Media training in Dubai for leaders who need to perform when it counts
Mayfair Media delivers high-level media training in Dubai and across the Middle East for CEOs, government leaders and senior spokespeople. We specialise in preparing executives for television appearances, financial media interviews, crisis communications and high-stakes public engagements.
Founded by veteran broadcast journalists Greg Tanner and Sarah Forster, Mayfair Media brings more than 40 years of combined experience from some of the world's most respected newsrooms — the BBC, Bloomberg, Sky News, ITV News and The National.
Our sessions are built around real newsroom practice, not communications theory. We put you in front of a camera in conditions that reflect what you will actually face, and coach you through every detail of how you perform under pressure.
Having lived and worked in the UAE for a combined 18 years, we understand the regional media landscape, cultural context and audience expectations that shape every public appearance here.
Meet the Team
Three ways we help you communicate
Our programmes are led by former senior broadcast journalists and built entirely around real-world newsroom practice.
What happens in a Mayfair Media session
Every programme is tailored to the individual and the environment they will actually face. Here is how a typical session unfolds.
Message Development
Before any camera is switched on, we work with you to identify your key messages, anticipate difficult questions and develop clear, concise answers that hold up under scrutiny. We think like journalists, because we are journalists.
Realistic Interview Simulation
We put you in front of a camera and conduct a genuine simulated interview — calibrated to match the tone and pressure of the environment you will face, whether that is Bloomberg, CNBC, a government platform or an internal town hall.
Playback and Detailed Coaching
We review the footage together — examining body language, composure, message clarity and delivery. This is often where the biggest shifts happen, because clients see exactly how they come across on camera.
Practical Techniques That Stay With You
We give you specific, repeatable methods for handling difficult questions, bridging to your key messages and recovering when an interview takes an unexpected direction — techniques you can use without thinking.
Trusted by global leaders
"Greg is one of the most professional, intelligent and inspiring figures in the news industry. His exceptional skills in production, news judgment and storytelling set him apart as a true leader and innovator in the field."
Emma Graham
Bureau Chief, CNBC Middle East
"Sarah is an exemplary media operative. She understands how news travels and is a digital native — there's no doubt she's a person who can make your message land in the right places at the right time."
Nick Stylianou
Senior Producer, Sky News
"Conscientious, curious and extremely good humoured. Greg has a first-class instinct for what makes a good business story and the experience and imagination to tell it with style. I have no hesitation in recommending him."
Joel Hills
Business & Economics Editor, ITV News
"Sarah is a true powerhouse — expert command over every facet of the production process and outstanding composure under pressure. She delivers expert insight and fosters unshakable confidence."
Sami Qasem
Senior Producer, BBC News
"Greg worked with me for several years and is a real pro. An asset to any production team."
John McAndrew
Director of Programmes, BBC News